{"id":25,"date":"2022-02-24T02:34:00","date_gmt":"2022-02-24T02:34:00","guid":{"rendered":"https:\/\/blog.freyathor.com\/index.php\/2023\/10\/24\/the-new-arch-design\/"},"modified":"2023-11-17T16:06:38","modified_gmt":"2023-11-17T16:06:38","slug":"the-new-arch-design","status":"publish","type":"post","link":"https:\/\/blog.freyathor.com\/index.php\/2022\/02\/24\/the-new-arch-design\/","title":{"rendered":"The New Arch Design perfecting the original idea"},"content":{"rendered":"

By the time when we launched the second collection – Tear of Freya<\/a> – we sensed that we had also gradually moved further in our thinking of “how to make Norse Mythology more accessible and compelling – through jewellery design”. Our aim and mission is to reach out with a clean and minimalistic design relationship to the Nordic Mythology. To take the ornamental original pieces and “enhance them” to get that brushed off tonality across. To get more people – a broader audience – to also be fascinated by the captivating stories of the Edda, -the old Norse Mythology poems-, and the tales from Aasgard and Midgard.<\/p>\n

Back to Tear of Freya. With that sensibility of designing, we also believed there should be a new approach to re-design the old collection Dawn Hammer of Thor, one step towards the same language. So we started to develop the new hammer, with a much more “enhanced” tonality, higher and wider also, but the “roundedness” was fundamental – because that aligns more with Freya’s Tears and our thoughts on a unique and scandinavian design language.<\/p>\n

Over time, we finally designed the perfect hammer, with the right weight, proportions, and look. We have forged two editions, both made from up-cycled Sterling Silver 935, one in sleek polished silver, and one which has been oxidised to give it that black raw unfinished style.<\/p>\n

We are happy to say – we crafted it – the whole team, the foundry, and the gold\/silversmiths are ecstatic about the outcome. Now – here it comes to you – named “Arch” – in the meaning of “accomplished”<\/a>.<\/p>\n

https:\/\/thorofsweden.com\/the-new-arch\/<\/p>\n","protected":false},"excerpt":{"rendered":"

By the time when we launched the second collection – Tear of Freya – we sensed that we had also gradually moved further in our thinking of “how to make Norse Mythology more accessible and compelling – through jewellery design”. Our aim and mission is to reach out with a clean and minimalistic design relationship […]<\/p>\n","protected":false},"author":5,"featured_media":55,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t